Exhibit at Toy Fair
No other event brings together so many toy manufacturers and retailers from small innovative companies to the big chain outlets all under one roof to do one thing: successful business.
Why Exhibit?
The Toy Fair is THE industry showcase
No other event brings together so many toy manufacturers and retailers – from small innovative companies to the big chain outlets – all under one roof to do one thing: successful business.
The Toy Fair offers 23,000m² of space devoted to the toy, game and hobby business and is the only dedicated toy trade event in the UK.
Since the move back to Olympia London in 2010, the show now occupies the Grand, National and Upper West Halls.
In 2024 the show attracted more than 250 exhibiting companies who came to meet buyers from the UK and abroad. As well as buyers from across the range of independent and multiple stores, online retail and catalogue retailers, the Toy Fair attracts a range of visitors from licensors and play specialists to designers, inventors, distributors, media and influencers.
Look back at the
2024 show
WATCH 2024 SHOW HIGHLIGHTS, VIEW EXHIBITOR LISTS AND FLOOR PLANS
Stand Options
There are three different packages available at The Toy Fair to help you to make the most of your participation at the show.
For prices and availability call a member of the team on 00 44 (0) 20 7701 7127 or email [email protected]
If you wish to view visual examples of stands from previous years please email [email protected]
NB: ALL the below stand packages include show services such as event security, basic stand cleaning, venue lighting and PR opportunities.
Prices can be found on the application form.
PLEASE NOTE – Exhibitors located outside of the UK are not subject to VAT
Economy package : The Gold Zone (formerly The Greenhouse)
£1,372+VAT per 5sqm
Economy packages are available in the Gold Zone (formerly The Greenhouse) – an area that visitors have been accustomed to finding many hidden treasures. The zone is a dedicated space in the Grand Hall for companies wishing to take a small space. The Gold Zone proves extremely popular with new and small exhibitors, usually selling out by late Summer.
Economy packages can be booked in 5, 10, 15 or 20 square metre units and are built of GES Complete walling, grey carpet and an overlay name board for the company name and stand number. The structure is 2.5m high and is made from aluminium upright posts and a combination of 1m and 0.5m infill panels.
Included in the package price is the stand build, grey carpet, fascia/name board with stand number, a fluorescent strip light and a chair – one item per each 5 sqm unit.
NB. Power socket fittings are NOT included in this package.
Exhibitors are not permitted to make any structural alterations to Gold Zone stands e.g. removal of fascia boards.
IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact [email protected]
Shell Scheme Package
£282+VAT per sqm
Shell Scheme Packages are available in any size upwards of 6m2 and in any area of the halls (excluding the Gold Zone), according to availability at time of booking. Shell scheme stands are built for you and are made from GES Complete (1m W x 2.5m H) wall panelling. Straight fascia boards are provided to each open side of your stand displaying your company name and stand number. Fascias are 300mm deep with the underside at 2.2m from the floor and aluminium trim at the top and bottom. Fascia supports are generally every 4 metres located at the contractors discretion.
Included in the package price is the stand build, fascia/name board with stand number and grey carpet to allow your products to stand out. Carpet colour and fascias can be upgraded at a cost.
Exhibitors are not permitted to make any structural alterations to shell scheme stands e.g. removal of fascia boards.
IMPORTANT: Please take care to review the technical specification of the GES Complete system here. If you have any technical questions or are concerned that existing graphics you have will not fit the GES Complete system, please contact [email protected].
Self-Build Package
£222+VAT per sqm
Self-Build Packages are available for those wanting to build their own stands. This package is simply the ‘space-only’, no walls or carpet are included. It is also the responsibility of the exhibitor to ensure that their space is finished to a high standard.
Please also note that due to the structure of the venue, there may be columns within your stand area. The BTHA will not charge for the area taken up by the column/s but more importantly please ensure you incorporate these columns when designing your stand.
As the Toy Fair includes the Grand Hall and National Galleries, it is imperative that if your stand is visible from the Gallery, the top of your stand is finished to a high standard – hiding any lighting/wiring tracks with suitable fire proof material and if so desired enclosing your meeting rooms.
NB: Please be aware that depending on the size of the meeting room you may need to install suitable evacuation directional lighting. More operational guidance and stand build rules and regulations can be found in the Exhibitor Show Manual.All self-build exhibitors will be required to submit stand plans for approval prior to arriving on site.
Exhibitors Show Manual
Please note the show manual displayed is a previous example, the 2025 exhibitor show manual will be published in Autumn 2024.
The Show Manual is designed to help exhibitors with all aspects of exhibiting at the Toy Fair.
PR Manual
Please note the PR manual displayed is a previous example, the 2025 exhibitor PR manual will be published in Autumn 2024.
The Exhibitor PR Manual is an invaluable guide to getting the most in terms of PR from your time at the show.
It includes opportunities to get involved in PR activities in the run up to and during the fair.
Exhibitor Kids Policy
During the build and break periods, children under the age of 16 are not permitted within the venue – please refer to the Build/Open/Break schedules in the Exhibitor Manual for specific timings. Proof of age may be requested.
Once the show is open, exhibitors who have children on their stands to help promote and demonstrate their products must ensure all children are fully licensed and pre-registered and send the licenses for the Toy Fair press agency to collate as ‘press children’ prior to Toy Fair.
Click here to fill out the the Toy Fair 2025 children’s application form.
All approved children and chaperones will be able to collect their badges from the on-site registration desk in the Grand Hall foyer.
Sponsorship
Toy Fair Sponsorship options are open not only to exhibitors but also licensors within the industry. We have designed packages to suit every budget.
For details and prices of all Sponsorship opportunities please contact [email protected] or call 020 7701 7127.
Toy Fair Charity
Each year many of the Toy Fair exhibitors generously donate products to the Toy Fair designated charity at the end of the show equating to thousands of pounds worth of toys. This is done via a ‘trolley dash’ undertaken by volunteers at the end of the final day of the show.
KidsOut were the the official Toy Fair charity for the 2024 event.
Toy Fair exhibitors donate in excess of 5,600 toys to KidsOut
