Latest News

February 5, 2024 in Press Release

Toy Fair exhibitors donate in excess of 5,600 toys to KidsOut

The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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January 25, 2024 in Press Release

Kidult toys and nostalgia feature during a busy Toy Fair 2024

From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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January 23, 2024 in Press Release

British Toy & Hobby Association unveils Toy Fair’s Hero Toys for 2024

The British Toy and Hobby Association (BTHA) are delighted to announce their 25 Hero Toys for 2023...
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January 23, 2024 in Press Release

Sustained growth in several key toy categories in 2023, despite challenging economic conditions

From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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January 23, 2024 in Press Release

BTHA and Mojo Nation survey names inventors’ favourite toys and games from past 70 years

The British Toy and Hobby Association (BTHA) are delighted to announce their 25 Hero Toys for 2023...
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September 26, 2023 in Press Release

VISITOR REGISTRATION NOW OPEN FOR TOY FAIR 2024

Visitor registration is now open for Toy Fair 2024, the UK’s largest dedicated toy, game and hobby exhibition. The show returns to celebrate its 70th anniversary with a sold-out floorplan…
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August 15, 2023 in Press Release

Toy Fair 2024 exhibition space sold out as show expands to accommodate growing demand

The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2024 has sold out five months ahead of the show opening...
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July 19, 2023 in Press Release

Toy Fair achieves highest re-booking rate in many years as it gets set to celebrate its 70th anniversary

Toy Fair, celebrating its 70th anniversary in 2024, has attained its highest re-booking rate in many years with more than 90% of the exhibition space being re-sold to returning exhibitors...
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March 15, 2023 in Press Release

Exhibitor applications now open for Toy Fair 2024

Applications are now open for companies to apply to exhibit at Toy Fair 2024...
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February 20, 2023 in Press Release

Toy Fair exhibitors donate 5,000 toys to KidsOut through the 2023 Trolley Dash

The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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January 27, 2023 in Press Release

Nostalgia, plush toys and kidult toys, lead Toy Fair 2023

From the newest start-ups to leading toy brands, exhibiting companies of all sizes were out in force over a busy three days. It was the first opportunity of the year…
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January 23, 2023 in Press Release

Traditional toys come out on top for the UK’s £3.6bn toy market

The British Toy & Hobby Association (BTHA), organisers of the Toy Fair, and The NPD Group announce their annual industry insights at Toy Fair 2023, held at Olympia London, from…
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January 23, 2023 in Press Release

British Toy & Hobby Association announce winners of this year’s 25 Hero Toys at London’s Toy Fair 2023

The British Toy and Hobby Association (BTHA) are delighted to announce their 25 Hero Toys for 2023...
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September 27, 2022 in Press Release

VISITOR REGISTRATION NOW OPEN FOR TOY FAIR 2023!

The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2023, is now open for visitor registration. The whole industry can expect to be wowed with…
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September 7, 2022 in Press Release

TOY FAIR 2023 SELLS OUT FOUR MONTHS AHEAD OF THE SHOW OPENING!

The British Toy & Hobby Association (BTHA) is delighted to announce that Toy Fair 2023 has sold out four months ahead of the show opening,..
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July 27, 2022 in Press Release

Toy Fair announces new PR agency, Retail PR, and strong re-bookings for Toy Fair 2023

Toy Fair is excited to announce Retail PR as the show’s new PR agency for Toy Fair 2023. Retail PR have great experience in trade exhibition PR...
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April 11, 2022 in Press Release

Exhibitor applications for Toy Fair 2023 are now open

Organisers, the British Toy & Hobby Association, today announced that exhibitor applications for Toy Fair 2023 are now open. Toy Fair is to return to Olympia London from the 24th-26th…
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February 14, 2022 in Press Release

Toy Fair Exhibitors donate 3,500 toys to KidsOut

The end of Toy Fair 2022 was marked once again with the annual Toy Fair Trolley Dash in aid of KidsOut, where generous exhibitors kindly donated thousands...
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February 2, 2022 in Press Release

Toy Fair kick starts business for 2022

The 68th annual Toy Fair returned to Olympia London this week, welcoming back exhibitors and visitors from around the world...
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January 26, 2022 in Press Release

UK Toy Market Stays Resilient Despite Challenging Year

Market down three per cent on 2020 but up two per cent on 2019; Toy Fair to play a key role in kickstarting 2022 in toys...
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January 25, 2022 in Press Release

The winners of Editor’s Choice Award announced at Toy Fair 2022

Talking Paddington, HoloToyz and Build Your Own Pinball Machine revealed as top three exciting toys of the show, as voted by attending journalists...
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January 25, 2022 in Press Release

Toy Fair’s Hero Toys List Announced at Toy Fair 2022

25 January 2022: Popular licenses, STEM toys and family play are the key trends making up the 23 must-have toys in 2022 selected by industry experts   Organisers of the…
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January 14, 2022 in Press Release

Toy Fair 2022 Update – 14th January 2022

TOY FAIR 2022 update – 14 January 2021 Following the unwelcome and sad news yesterday that the Nuremberg Toy Fair has decided to cancel its 2022 in-person show - with…
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January 5, 2022 in Press Release

BTHA statement – 5th January 2022: BTHA confirms Toy Fair 2022 will go ahead

BTHA statement: BTHA confirms Toy Fair 2022 will go ahead 5th January 2022 Over the past months and weeks, we have continuously been monitoring the government regulations and industry guidance…
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December 17, 2021 in Press Release

BTHA statement- 17th December 2021: Toy Fair 2022 update

BTHA statement: Toy Fair 2022 update 17th December 2021 We are all looking forward to Toy Fair and are working hard to deliver a great Toy Fair 2022 at Olympia.…
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December 2, 2021 in Press Release

Update from the Toy Fair organisers: Omicron Variant

Update from the Toy Fair organisers 1.12.2021 In light of the recent update from government with regards to the new Omicron coronavirus variant, the BTHA would like to reassure the…
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October 26, 2021 in Press Release

Visitor registration now open for Toy Fair 2022

(London, UK) 26th October 2022 –The British Toy & Hobby Association announced today that registration has opened for visitors and media to attend Toy Fair 2022. Following a hiatus in 2021…
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September 20, 2021 in Press Release

Toy Fair 2022 Exhibition space nearly sold out ahead of its big return in January at Olympia London

20th September 2021: After a year away due to restrictions surrounding Covid-19, Toy Fair is back for 2022 and is shaping up to be another busy and lively show. The…
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February 13, 2021 in Press Release

Toy Fair 2022 Applications planned to open at the end of March

Statement from the BTHA “We were so disappointed not to be able to host Toy Fair 2021 but rest assured we are working hard towards planning the successful return of…
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February 11, 2021 in Press Release

Toy Fair 2021 unable to take place

Statement from the BTHA “We have been working closely with Olympia London and we have together taken the decision that despite all best efforts and endeavours by both parties, regrettably…
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February 20, 2020 in Press Release

Mindful play and inclusive toys make headlines at Toy Fair 2020

Toy Fair 2021 to return 19th-21st January at Olympia, London 23rd January 2020, London: Top retailers, inventors and exhibitors flooded into Olympia, London on Tuesday for the 67th annual Toy…
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February 1, 2020 in Press Release

Toy Fair 2020 Trolley Dash donates over 4,000 toys to KidsOut

The 16th annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2020, with hundreds of exhibitors kindly donating toys during the anticipated event. More than 4,000…
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January 22, 2020 in Press Release

Hidden Side Haunted Fairground by LEGO® wins Toy Fair 2020 Editor’s Choice Award

Top three most exciting toys of the show voted on by attending journalists  (London, UK) 22 January, 2020 – Hidden Side Haunted Fairground by LEGO® has been crowned the overall…
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January 21, 2020 in Press Release

Toy Fair’s Hero Toys List Announced at Toy Fair 2020

Toy Fair’s Hero Toys List Announced at Toy Fair 2020 25 toys selected by experts as the must-have, trend-setting toys for the year ahead   (London, UK) 21 January, 2020…
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December 10, 2019 in Press Release

Toy Fair 2020 to host tenth annual Design Student Seminar

Speakers to include Mojo Nation, Emmerse Studios Ltd, Agile IP LLP and Open2Design   (London, UK) 10 December, 2019 – The British Toy and Hobby Association (BTHA) has today announced…
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November 5, 2019 in Press Release

BTHA announces KidsOut as official Toy Fair 2020 charity

BTHA announces KidsOut as official Toy Fair 2020 charity Safe House Toy Box Scheme, supported by Toy Fair donations, increases charity’s outreach by 20% (London, UK) 5 November, 2019 –The…
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October 17, 2019 in Press Release

Toy Fair 2020 Now Sold Out!

Industry showcase sells out 22,000m² of exhibitor floor space, months ahead of much-anticipated show   17 October 2019: The British Toy and Hobby Association today announced that exhibition space at…
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September 18, 2019 in Press Release

Visitor registration opens for Toy Fair 2020

BTHA announces brand-new Influencer Day on Wednesday 22nd January, with Press Day to be held on Tuesday 21st January   (London, UK) 18th September, 2019 – The British Toy & Hobby…
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August 27, 2019 in Press Release

Toy Fair’s Greenhouse Area, supporting newcomers in the toy industry, is sold out for 2020.

Toy Fair’s Greenhouse Area, supporting newcomers in the toy industry, is sold out for 2020.   21st September 2020: Toy Fair’s commitment to supporting new toy companies in the Greenhouse…
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May 22, 2019 in Press Release

Toy Fair 2020 showing strong re-booking rate and new exhibitor enquiries  

1st May 2019: Toy Fair 2020 is shaping up to be another busy and vibrant show. Just three months on from Toy Fair 2019 we have already seen a re-booking…
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February 12, 2019 in Press Release

Toy Fair 2019 Trolley Dash donates 4,000 toys to KidsOut

The annual Toy Fair Trolley Dash once again marked the end of Toy Fair 2019, with hundreds of exhibitors kindly donating toys to the anticipated event. More than 4,000 toys…
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January 24, 2019 in Press Release

Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice

Hornby Hobbies’ Hogwarts Express Train Set crowned Toy Fair 2019 Editor’s Choice   Winners picked as top three toys of the show, as voted for by attending journalists (London, UK)…
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January 24, 2019 in Press Release

Collectables, Licences and STEM toys steal the show at Toy Fair 2019

Collectables, Licences and STEM toys steal the show at Toy Fair 2019   Toy Fair 2020 to return 21-23 January at Olympia London (London, UK) 24 January, 2019 – The…
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January 22, 2019 in Press Release

UK TOY MARKET EXPERIENCES A CHALLENGING 2018 BUT REMAINS POSITIVE FOR 2019

A quiet year for licensing, political uncertainty and the demise of Toys ‘R’ Us influence a seven per cent drop, but collectables continue to surge, and the industry looks ahead…
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January 22, 2019 in Press Release

TOY FAIR’S HERO TOYS REVEALED AT TOY FAIR 2019

The stand-out toys of the year announced at the UK’s largest dedicated toy, games and hobby show   (London, UK) 22 January, 2019 - Toy Fair’s Hero Toys, the 25…
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December 11, 2018 in Press Release

TOY FAIR 2019 TO HOST NINTH ANNUAL DESIGN STUDENT SEMINAR

Speakers to include experts from iLLUMiARTi Ltd, Agile IP and Mojo Nation (London, UK) 12 December, 2018 - The British Toy and Hobby Association (BTHA) has today announced the lineup…
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November 13, 2018 in Press Release

BTHA announces KidsOut as official show charity for Toy Fair 2019

13 November 2018: The Trolley Dash will deliver thousands of toys to vulnerable children this Christmas The British Toy and Hobby Association today announced that KidsOut will return as the…
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October 25, 2018 in Press Release

Toy Fair 2019 Sold Out

Industry showcase sells out its floor space three months in advance, as organisers announce brand new Content Creation Zone (London, UK) 25 October 2018-The British Toy and Hobby Association today…
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September 3, 2018 in Press Release

Visitor registration opens for Toy Fair 2019

4 September 2018: Pokémon to sponsor the foyer for third year in a row The British Toy & Hobby Association announced today that registration has now opened for media and…
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July 4, 2018 in Press Release

Toy Fair continues to support emerging talent via the Greenhouse Area with just 8% space remaining for the 2019 event

Toy Fair is continuing to commit to supporting new companies develop from the ever-growing pool of talent within the toy industry through the Greenhouse Area- a centrally located zone dedicated…
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April 18, 2018 in Press Release

Strong re-booking rate and new exhibitor enquiries for Toy Fair 2019

19th April 2018: Toy Fair 2019 has already secured an 81% re-booking rate of returning exhibitors (excluding the Greenhouse Area), in less than three months since the end of the…
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February 14, 2018 in Press Release

Toy Fair Trolley Dash 2018 donates toys to 3,500 children

14 January 2018: More than 3,500 toys were kindly donated by Toy Fair exhibitors at this year’s Trolley Dash. KidsOut returned to the show for a third consecutive year as…
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January 26, 2018 in Press Release

STEAM, Collectables and Board Games Lead Toy Fair 2018

Toy Fair 2019 returns 22-24 January at Olympia, London 26 January 2018, London: Toy Fair returned for its 65th year on Tuesday, with more than 250 exhibiting companies launching thousands…
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January 24, 2018 in Press Release

Winners announced for Toy Fair 2018 Editor’s Choice Award

Pokémon Collectables, Bush Baby World and Hatchimals revealed as top three toys of the show, as voted by attending journalists 24 January 2018: Pokémon Collectables from Character Options has today been…
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January 23, 2018 in Press Release

Toy Fair’s Hero Toys unveiled at Toy Fair 2018

 Top toys predicted to influence the industry in 2018 include entries from Playmobil, TOMY and Character Options  23 January 2018, London: The British Toy & Hobby Association (BTHA) today announced…
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January 23, 2018 in Press Release

UK Toy Market Decreases in 2017 amid concerns about counterfeit toys

New research highlights the pressure parents face to balance screen time and unstructured play  23 January 2018, London: UK toy sales decreased by 2.8% in 2017 to £3.4bn. There are…
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November 15, 2017 in Press Release

BTHA continues partnership with KidsOut for Toy Fair 2018

The children’s charity will hold Trolley Dash donation drive for third consecutive year The British Toy and Hobby Association is proud to announce KidsOut as the official charity for Toy…
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October 18, 2017 in Press Release

TOY FAIR 2018 SOLD OUT

18 October 2017: Industry showcase sells out floor space four months prior to doors opening, as organiser announces Toy Fair Heroes as new showcase feature The British Toy and Hobby Association…
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September 4, 2017 in Press Release

Visitor registration opens for Toy Fair 2018

5 September 2017:  Visitors and media can now register to attend the show, taking place Tuesday 23 – 25 January 2018 The British Toy & Hobby Association has today opened…
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August 17, 2017 in Press Release

Toy Fair 2018 95% sold out – Greenhouse area extended and fully booked

09 August 2017: Toy Fair 2018 is set to replicate the success of the 2017 show, with just 5% of the overall space remaining. The exhibition is almost sold out…
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July 17, 2017 in Press Release

Toy Fair showing strong returnee rate for 2018

23rd March 2017: Less than two months after the close of the 2017 show, Toy Fair has already welcomed 142 applications for the 2018 event. This equates to 63% of…
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